Kashmiri Laal Mirch — Pure Red Chilli Powder
Vibrant, low-heat Kashmiri red chilli. Deep colour, gentle warmth — the backbone of every Kashmiri kitchen.
Choose weight
₹350
500 g · GST-inclusive · prepaid
- Pure Kashmiri Byadgi-style chillies, stone-ground
- Deep colour, mild warmth (1,500-2,000 SHU)
- No added colour, fillers, or anti-caking agents
- Small-batch ground, same-day packed
Authenticity guarantee
If your product arrives damaged or the authenticity proof does not match, we refund in full. Every order is verifiable by its batch code on our Proof page.
- Lab-tested · batch-traceable
- FPO-backed
- Single-origin Kashmir
- Prepaid · ships pan-India
The Heritage Kashmir — a brand of the Pampore Saffron Farmers Producers Organization, J&K.
Why buy direct from the grower
We grow it ourselves and put the proof in every box — so you can compare on facts, not marketing.
| The Heritage Kashmir | Typical online sellers | |
|---|---|---|
| Where it comes from | Grown & packed by our family in Pampore | Outsourced or re-packed from wholesalers |
| Proof of what you get | Batch code and origin details on every order | No verifiable proof — just a label |
| Freshness | Packed fresh from our own harvest | Unknown stock age, often months old |
| Purity | Single-origin — never blended | Often blended, diluted, or mixed origin |
| Price | Best rate when you book direct on WhatsApp | Marked up by middlemen & marketplace fees |
Booking a larger order? Message us on WhatsApp for the best direct-from-farm rate.
Order on WhatsAppAbout this product
Pure Kashmiri Laal Mirch (red chilli powder) — the iconic spice that gives Kashmiri cuisine its signature deep red colour without overwhelming heat. Made from dried Kashmiri Byadgi-style chillies, stone-ground in small batches to preserve the natural oils and vibrant colour.
Unlike the fiery chillies from South India, Kashmiri laal mirch is prized for its deep crimson colour and mild, fruity warmth — typically measuring just 1,500-2,000 Scoville units (compare that to cayenne at 30,000-50,000). It adds colour and depth to rogan josh, yakhni, dum aloo, and tandoori marinades without making the dish spicy.
Our laal mirch is sourced from Kashmir valley farms, sun-dried, de-seeded to reduce bitterness, and stone-ground on the same day it is packed. The result is a powder that is brighter, fresher, and more aromatic than anything from a supermarket shelf.
How to use: add a teaspoon to curries, marinades, and kebabs for deep red colour. Bloom in hot oil or ghee at the start of cooking to release the full aroma. Mix with yogurt for a quick tandoori marinade. A little goes a long way.
Frequently asked questions
How is Kashmiri laal mirch different from regular red chilli powder?
Kashmiri laal mirch is prized for its deep crimson colour and mild, fruity warmth (1,500-2,000 Scoville units) — not for heat. Standard red chilli powder (cayenne-type) measures 30,000-50,000 SHU. Kashmiri laal mirch adds colour and depth to dishes without making them spicy. It is the signature ingredient in rogan josh, dum aloo, and tandoori marinades.
Why is Kashmiri laal mirch so red? Is colour added?
The deep red colour comes from the natural pigments (capsanthin) in Kashmiri Byadgi-style chillies, intensified by sun-drying and stone-grinding. Our laal mirch contains no added colour, fillers, or anti-caking agents — it is 100% pure chilli powder. If a laal mirch is unnaturally bright red or stains immediately, it may be adulterated with synthetic colour.
How should I use Kashmiri laal mirch in cooking?
Bloom a teaspoon in hot oil or ghee at the start of cooking to release the full aroma and colour. Add to curries, marinades, kebabs, and tandoori preparations. Mix with yogurt and spices for a quick tandoori marinade. For dishes like rogan josh, it is added in two stages — early for colour, and towards the end for aroma.